Healthcare is the most complex industry on the planet. Whoever simplifies it wins.
Rally Health is a leader in the future of digital healthcare, focused on promoting personal health and wellness. The challenge: most consumers are so overwhelmed by the healthcare system they opt out of it entirely. Rally needed to prove they could change that — and they wanted to prove it to the hardest audience first. SXSW tech early adopters.
A boathouse on Lady Bird Lake. An entire digital brand, made physical.
Leading the creative direction for the Rally Health SXSW house takeover, we transformed an Austin boathouse into a fully immersive brand experience. Activations, panels, influencer programming, and interactive installations gave thousands of consumers a tangible, memorable encounter with a digital platform — and left them feeling like healthcare could actually work for them.
Driving awareness before the doors opened.
Animated social content built anticipation ahead of the SXSW activation, reaching Rally's target audience of health-forward tech consumers in the weeks leading up to the event.